Several weeks back I was asked to write an article for a then 'soon to be launched' new business blog for 99 Designs.

Coincidently, around this time, I had several spirited discussions with a friend over an article on E-Commerce that had appeared in one of Australia's major business newspapers.

I was frustrated by the overly one sided tone of the story, effectively stating that E-Commerce in Australia was growing very slowly and that major retail brands and their landlords had little to fear 'now' at least from the growing threat that online shopping would one day become.

Now, while the one sided nature of this story shouldn't have been a shock (its source information was provided by parties directly connected to big retail) I did feel that the alternative point of view, that is that online retail is growing rapidly (in some verticals significantly faster than is being reported) and that it is a much larger threat to traditional retail in the short term, is not being reported.

At least thats how I see it.

I decided then to focus my story for the 99 Designs Business Blog on the very real and very immediate threat to traditional retail that online shopping presents.

The article follows...

Customers will shop anywhere, anytime.

It’s something all business owners know, and has given rise to all sorts of weird and wonderful ventures. But, a business located in one place and only open sometimes is missing out on a world of potential customers. An important distinction is beginning to emerge with the rise of online shopping: the retail experience is becoming divided based on factors such as utility and experience. Whilst online stores deliver great utility (pricing, availability, etc), they tend to lack experience. The traditional touch it, feel it, surround yourself in it, sensory aspect of the shopping experience is sorely lacking online… but for how long?

Currently, physical retailers who focus on enhancing and delivering experience by making their customer service a key value proposition continue to buck the online trend and bring customers back, but it appears that soon it will not be enough.

Lets look at bookstores. For all the media hype, niche and independent book stores still continue to do well. Example: Tattered Cover in Denver Colorado just celebrated their 40th birthday, and deliver a “book buying experience” including specialist catalogs, cafes to meet up in, and author talks and signings. However facts are facts, booksellers days are most certainly numbered as online shopping begins to flex its muscle, and its only the traditional players that ramp up the experience meter that stand a chance.

According to Hitwise, currently 7-8% of all U.S. shopping is conducted online, with other major markets (UK and Australia) showing dramatic growth and similar figures. This growth is due to the customer exposure provided by online shopping opportunities, despite recent attempts everywhere to quash online shopping’s impact on traditional retail. In this climate, pure online retailer upstarts such as ASOS plan to challenge the supremacy of big box retail players. Playing the utility card by adding safety incentives such as unconditional returns and by focusing on customer service, online entities are pushing the boundaries of what people would consider buying online.

For the time being, retailers embracing both online and traditional storefronts are perhaps best positioned to ride this wave. Australian retailer Haul maintains a highly integrated online and physical store presence allowing them to take advantage of a global reach for their online operations. This translates into a good volume of sales coming via that channel, while still maintaining a local grassroots customer engagement via their physical store which helps them build buzz and street credibility: keys to the success of their service offering.

Keep in mind, it may be slightly premature to declare main street completely dead in the water. A recent report titled “Main Streets Across the World” by Cushman & Wakefield showed that 81% of countries surveyed had retailer rent prices increase in the last year. It will be interesting to see if physical demand remains strong in the face of the growing online presence, or if statistics are just lagging behind reality.

Small businesses need to realise that the benefits of global choice for customers also translates to a global customer pool for them. Looking forward, be ready for a rise in flagship retail stores complimented by robust online platforms (pioneered by companies such as Apple). Additionally, for niche retailers with limited product ranges, developing an online shop with global reach with a local storefront is their recipe for success.

Using techniques to place emphasis on paying for experience to offset the “try here, buy there” trend will be one of many ways to flourish. Examples of this are already being modeled by retailers selling ski boots where a “fitting fee” is charged to customers wanting to try on boots that is refundable against purchase.

The fact remains that whilst the verdict is in and online shopping is here to stay, the current impact on the physical retail is still being significantly understated (mainly by those interested in maintaining the status-quo). It is safe to say that a move towards online buying (as a percentage of overall retail spending) will continue to outpace expectations, and the day that online shopping will overtake traditional main street is coming much faster than many think. Physical businesses best begin learning the online world if they wish to grow and maintain their current relationship they so enjoy with their physical customer base!

The complete version of the above story including reference links and imagery can be found on the 99 Designs Business Blog

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Yesterday, it was announced to the Australian Securities Exchange (ASX) that I have resigned from my role as Managing Director of AdEffective Limited.

The full release can be downloaded from the ASX website here.

As the announcement states, I have resigned from my role with AdEffective to focus on on a variety of unrelated investments that now require more of my time.

I continue to be a substantial shareholder in AdEffective and will work with the company to create new ideas and interesting concepts and opportunities.

As for my other interests, I will provide a more detailed update on 'whats next' for Whodeani over the coming weeks.

For now however, I can say my short term focus will be on opportunities in music, movies, fashion and hospitality.

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Yesterday, AdEffective Limited launched the second of its three major online advertising platforms, Yieldom.

Yieldom is a new online advertising platform for managing, monetising and reporting on parked domain names and domain portfolios. It combines detailed reporting with ‘best of breed’ monetization sources – including AdEffective’s recently launched Footar platform. The proprietary platform improves yield on traditionally low-value parked domain names and/or domain portfolios.

The highlights of the launch were as follows…

• Yieldom formally launches in the US, 2 February 2011 at DOMAINfest.
• Yieldom launching with a portfolio of 20,000 domain names, growing to 150,000 shortly after launch.
• Yieldom is launched in partnership with Park Logic and Distribute Your Articles.

The Yieldom domain solution has been developed to better monetise the approx. 80% of domains that do not generate sufficient traffic to cover their annual registration and hosting costs. Yieldom customers will enjoy an instant insight into the true value of their domains while generating significant upside through industry leading monetisation and optimisation.

“At today’s launch, the Yieldom platform has over 10,000 domain names live with another 10,000 due online in the coming days,” said Dean Jones, Managing Director of AdEffective Limited. “By the end of February, we will have 150,000 domains running on the Yieldom platform.”

Yieldom is a wholly owned technology of AdEffective Limited, a publicly listed Australian company on the Australian Securities Exchange (ASX:ABN).

The full market update can be downloaded from AdEffective's ASX website here...

http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01147896

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With the 2010 calendar year now complete, I thought it appropriate to provide the market with an update on the performance of AdEffective over the past year, our tracking for our operational business and most importantly, an overview of the exciting opportunities ahead for the 2011 calendar year.

In 1999 the Company made its debut on the ASX; recently it underwent a reorganisation and relisted in late May 2010, changing its name to AdEffective in December 2010 (ASX: ABN).

In 2010 AdEffective also acquired several businesses and commenced development of three innovative new online advertising technology platforms focused on delivering increased yield. The first of these platforms – Footar, was launched in December 2010, with the second platform, Yieldom, set to be launched next week at DomainsFEST in the US.

Earlier today, AdEffective released to the Australian Securities Exchange (ASX) AdEffective's Investor Presentation including an address to shareholders from myself.

The address and attached presentation covers 3 things namely,

1) a brief overview of AdEffective and the online advertising industry in which it operates;
2) AdEffective’s products and services; and
3) what shareholders and interested parties can expect from AdEffective in the future.

The full address and investor presentation can be downloaded from the ASX website here.

http://www.asx.com.au/asx/research/companyInfo.do?by=asxCode&asxCode=abn#...

The global online advertising space is growing rapidly and AdEffective’s depth of unique technologies, platforms and management experience puts it in an excellent position to continue growing over the next 12 months.

Needless to say, now that the significant task of re-structuring and re-building the company is behind us, and now that we are well down the path of launching our 3 new online advertising platforms, I am very excited about what the future holds for the Company.

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A short post to let you know that The Swish Group has successfully changed it's name and stock code AdEffective Limited.

From today, AdEffective Limited will be listed on the Australian Securities Exchange via the new code ABN.

You can find the AdEffective profile on the ASX here...

http://asx.com.au/asx/markets/priceLookup.do?by=asxCodes&asxCodes=abn

There is also a new website for AdEffective which can be found at...

http://www.adeffective.com

It's fair to say that I am excited about the future of the company now that it has all but completed the fairly substantial re-structure that started almost 12 months ago when I was invited to head up the company.

With one new technology platform already launched (Footar) and 2 more on the way, I'm looking forward to 2011.

All the best for the festive season and of course for 2011.

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As many of you would know, around this time last year I was invited to take on the role of Managing Director of The Swish Group Limited (ASX:SWG).

Since accepting the role I, along with the board of directors and senior management have been busy for the early part restructuring the company and getting it re-listed.

Since re-listing in May 2010, the key focus has been on developing the online advertising parts of our business and a range of new technologies.

Today the company was pleased to announce the official launch of the first of these technologies into the marketplace, an innovative new online advertising platform called Footar (short for ‘Footer Toolbar’).

Footar is the first of 3 new advertising platforms the Company is launching over the coming months.

Footar is a fully customisable ‘digital’ search, content and advertising delivery platform that is launched via java-script, and anchored to the base of a web browser by a technique known as ‘absolute positioning’.

 More information on the launch and the full market release can be found on The Swish Group’s ASX profile.

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Almost 2 months ago, I mentioned my new role as Managing Director of The Swish Group (ASX:SWG) and our efforts to re-capitalize the company and have it re-listed on the Australian Stock Exchange (ASX).

SWG acquires MP3, NiceShorts & TheScene.pdf Download this file

 You can also access the above announcement and all other Swish Group ASX announcements on the ASX website (http://asx.com.au/asx/research/companyInfo.do?by=asxCode&asxCode=SWG#headlines).

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You would probably have realised from my numerous blog posts, tweets and fan page updates that I’ve been very active of late.

Back in December 2009 I made mention of the announcement to the Australian Stock Exchange (ASX) that an agreement had been reached to recapatilise The Swish Group (ASX:SWG). I was also appointed Managing Director of The Swish Group at this time.

First and foremost my focus as the recently appointed MD of The Swish Group has been to work with the Board of Directors of the Company to restructure if and get it back on to the Australian Stock Exchange.

I’m pleased to report that the stated aim of having Swish re-listed moved one step closer last week with the announcement to the ASX of the Notice of Annual General Meeting.

The full announcement can be viewed here.

The Swish Group NOM 310310.pdf Download this file

It can also be downloaded directly from the ASX here.

Should 'all' the proposed resolutions be passed (and subsequent to this, the Company succeeds in raising working capital in the weeks following) then the Company could be re-listed as early as the middle of May, 2010.

For more information on The Swish Group visit the official website here.

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Whodeani, aka yours truly, has caught a case of the ‘muso’ bug.

Those close to me would know that I have long harboured a desire to be more involved in the music business, less so from a performance perspective and more to with the whole creative process bringing musical ideas from just that, ‘ideas’, through to being released commercially.

Back in the mid 90’s I was heavily involved in the nightclub industry moving from being a DJ to then designing and managing a very popular nightclub in the Eastern Suburbs of Melbourne known as Jooce.

As outlined in an earlier post (Anatomy of a Hit), I got together with a couple of friends of mine and created a jingle for this nightclub that was then turned into a full length club track that was quite popular in its day (climbing to the top of the club charts and breaking the regular top 50 here in Australia.)

Since then my musical aspirations have taken a back seat to more ‘regular’ pursuits. That was until mid last year when I was ‘inspired’ to bring to market a track called ‘Tweet Me’, a track originally called ‘Release Me’ and created with some friends back in the mid 90’s.

The release of Tweet Me was a lot of fun, enough so that I have decided to significantly expand my musical aspirations ‘and’ output with a project called ’50 songs in 50 weeks’ (or as a good friend of mine refers to it… ‘The Final 5’.)

As the project name ’50 tracks in 50 weeks’ suggests, my aim here is to produce 50 ‘release ready’ tracks in 50 weeks… ie 1 track per week for the next 50 weeks.

The inspiration behind this concept of ’50 Songs in 50 Weeks’ comes from Stock Aitken Waterman, the UK song writing and record producing trio made up of Mike Stock, Matt Aitken and Pete Waterman.

With great success during the mid to late 1980s and early 1990s the three are considered to be one of the most successful song writing and producing partnerships of all time, scoring more than 100 UK top 40 hits, selling 40 million records and earning an estimated $103.78 million (source: Wikipedia).

Their standard method for creating the music was to first write the songs, next they would record the music with extensive use of synthesizers, drum machines and sequencers and then finally bring in a singer solely to record the vocal track.

Their remarkable ‘production line-like’ output and similar song structures had the trio being referred to as the "hit factory".

My thinking is to ‘2.0’ their model using todays relatively inexpensive music recording and production technologies ‘and’ potential global exposure via Social Media.

I’ve teamed up with Paul Brandoli (from Psyked) who I met through his work as producer/arranger on the Tweet Me project. Since Tweet Me, Paul and I have worked on 2 more tracks and are about to start a 3rd.

Am extremely happy with his work and more importantly how we are working together on these new tracks. Enough so that I have committed to have Paul work as producer/arranger and sometimes ‘writer’ on all tracks in the project.

We’ll notify you as the magical tracks come to life week by week and from time to time release snippets of the tracks we are working on. Exciting times.

UPDATE: With the planned re-listing of The Swish Group gathering momentum (and my role as The Swish Group's Managing Director occupying the lions share of my time moving forward), I have handed over the day to day management of the '50 songs in 50 weeks' project to Paul Brandoli.

Much has been done in the weeks since announcing this project and I am extremely happy with the work Paul has been doing. The project is in good hands.

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An artist takes a song… re-develops it… and you have a remix.

Whodeani takes a standard drink… re-invents it… and ends up with something pretty cool.
In 2002, Dean thought, “surely its time for another cool gimmicky alcoholic beverage to hit the market…” Remix was his gem of an idea.

“Shake it and break it”, no he was not writing a one hit wonder hip-hop song, this is the gimmick behind Remix.

Remix is an idea that brings some pizzazz to your standard pre-mixed cocktails. The base of the drink is vodka & soda and the smaller top portion of the bottle is flavoured with fresh juice i.e. Cranberry. Simply shake the bottle causing the membrane holding the flavour to break and distribute through the alcohol mix.

Enthused by his idea, Dean had the concept (see below) drawn up by a designer friend of mine, Brent Nolan (from Blunt Agency).

If you know Dean Jones like I know ‘Dean Jones’, you’ll know that unless he’s detoxing… he consumes a lot of soda. But it’s Coke Zero or Sprite Zero, so it’s healthy right? Yeah right!

Anyway my point here is he loves his soda beverages hence all the ideas that revolve around them ;-)

In 2003 DJ dreamt up ‘8 Ball’. The idea being to take a base flavor alcoholic/non-alcoholic drink (such as lemonade) in a standard 375ml bottle, but with a twist. Each bottle ‘lid’ has a flavour ball hidden inside it. The reason it is called ‘8 Ball’ (aside from being a reference to pub pool) is that there are 8 flavors: Strawberry, Lemon/Lime, Orange, Blueberry, Etc, & Cola (the black ball).

The game element comes from the server of the drink - if the black ball drops into the drink, the drink is free or a prize is awarded (a 1 in 8 chance).

Fast forward to the year 2009… and Berocca has introduced their new on the go version ‘Twist N Go’. A very similar concept to DJ’s ‘Remix’ and ‘8 ball’ ideas.

The moral of the story folks… is simply that Dean is a visionary. He envisioned it before its physical conception.

In this case though, one mans idea is another mans money maker when not acted upon.

So in my Bossman’s famous words I’ll end this post by quoting him “well you snooze… You lose”.

Post by Lindy Waldeck.

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Bonjour mon nom est Dean Jones… Vous pouvoir me dirige à la barre la plus proche s'il vous plait?

Well I haven’t quite managed to fit learning French into my hectic schedule (www.freetranslation.com) so my polished English will have to do at the Midem conference 2010 in Cannes.

Midem (short for Marché International du Disque et de l'Edition Musicale) is the world’s largest trade show for the independent music sector.

Since 1967 Midem has been held annually at the Palais des Festivals in Cannes, France. To give you an idea of it’s scale Midem 2008 was attended by 9,093 delegates from 4,545 companies (of these 2,233 had stands or pavilions of their own) and 482 journalists, from a total of 88 countries.

With my return to music production and also my recently appointed position of Managing Director for Swish Group Ltd, Midem will be an invaluable networking opportunity.

For Swish I hope to meet digital music businesses that are looking to have their products/services represented in the Australian and South East Asian regions.

An extensive conference schedule providing 5 days of back-to-back keynotes, seminars and tradeshow, it’s set to be a very busy trip.

If you’re reading this and have plans to attend Midem 2010, drop me a line and let me know. Lindy is in the process of scheduling meetings on my behalf in between the many keynotes and networking op’s I plan to attend.

Avoir un grand jour!

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Is it really that time of year again…?

With projects as varied as the contents of Santa’s sack, 2009 has been a very productive year.

This year Whodeani has managed to somewhat live out his dream of becoming a rock star with his first commercial musical release in around 15 years titled ‘Tweet Me’.

Dean has re-discovered his passion for music so in 2010 expect to see some more Whodeani tunes come to life including a 2nd single due for release February/March 2010 and 'hopefully' an album which he has half written and expects to complete over the Festive Break.

On the movie front, the film Dean is producing and co-writing has made some steady progress this year. With completion of the story due early 2010, fingers crossed the movie will shoot mid next year for a late 2010 release.

In other Whodeani news the printed version of the Better Sports Pocket Golf Guides was released to retail late in the year so you may notice them popping up on the counter tops of Golf Clubs and various stockist around Australia. The iTunes version of the guide is also quite popular and if you haven't downloaded it as yet, head over to iTunes now, it's available for free (http://itunes.apple.com/au/app/golf-guide/id305594968).

The Marketing e-Book, written by Dean along with co-writers Richard Mataska and Tim Giles, is nearing completion and will be available 2010.

On the corporate front, yesterday it was announced on the Australian Stock Exchange that agreement had been reached to recapatilise The Swish Group (ASX:SWG) and that Dean is as of now the companies new Managing Director. Damian London, a long standing partner in many of Dean's ventures, also joined the board of the company.

Lastly, Dean has recently invested in a stealth start-up company by the name of HotShot Media based out of the US. We could tell you what it's about... but it wouldn't be stealth then would it. Watch this space in the New Year.

For Whodeani in 2010 there will never be a dull moment. The New Year is shaping up to be a biggie creatively, personally and corporately.

Merry Christmas and we say cheers to much success, good times and great health for you all in 2010.

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Earlier this year, we launched Realtime Search, a simple site that allows you to search in real time for what Australians are currently saying about any topic. You can find the original blog post here.

With the success of Realtime Search, we’re excited to announce the launch of the larger global version, Realtimr.

Realtimr provides global realtime search results that can then be filtered down to a specific country or even a suburb/city.

Realtimr provides search results of what people are saying right this minute about any given topic.  An invaluable tool to track ground breaking current affairs as they unfold or search for unbiased opinions on the latest movie, book or music release.

(Image above shows ‘global’ realtime results for the search term ‘Whodeani’.)

We invite you to stop by, try it out and as always your feedback is welcome.

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Whodeani has an idea…

Actually Whodeani has hundreds, maybe thousands of ideas and I’m the lucky one who gets bombarded with them daily.

Some ideas are genius. Some are hilarious.  And some are well… Some are just a reflection of the weird and wonderful world of Whodeani… I often need to get inside his head to understand him, so I can say this and not be fearful of losing my job ;-)

If you’ve stopped by the Whodeani site you’ve had a taste of the often hard to ‘put into words’ world of Dean Jones.

If you haven’t checked out the site, hurry up, it’s almost Christmas so you should head there right now.

The idea behind the Idea’s Book was to showcase and put some of Dean’s idea’s out there.  A point of difference, a point of controversy, it adds some spice to the common Entrepreneurs websites you may come across.

As I am the filter of these ideas, there are some strict guidelines around what I will and won’t publish.  The so called ‘genius’ ideas (and he has an absolute doozy ‘beer’ idea) I keep closely guarded, to some day run away with, make millions and purchase my custom white on white Maserati (a girl can dream). Whereas the amusing and weird I’ll happily share with you all.  Scrutiny and criticism is welcomed as long as you can make us laugh out loud or maybe provide an alternative point of view.

And because I love to stroke my Bossman’s ego, I’ll sometimes publish ideas that ‘he’ came up with before ‘someone’ took it to the market and made it what it is today. (Check the date markings for each idea to see when they were originally created.) So I open the vault and bring to you the latest round of Whodeani ideas…

At the top of the list I introduce the concept of ‘Onedoms’ (yes, that’s a one handed condom to avoid timely interruptions).  An ingenious idea that both men and women could be thankful for…

The ‘Next Generation Medical Bracelet/Jewellery’ is a new school take on the traditional medical bracelet.  It transforms into a world of knowledge of the wearer in an easy to access and read format by designing a USB device into the bracelet or necklace.

I often think pampered pooches are treated better then human beings.  I know of pug dog that only eats Osso Buco (any other meat is frowned upon) and Magnum ice cream for special treats.  I once tried to feed him a McDonalds chicken nugget only to receive his snout in the air of disapproval.  So this idea of Dean’s would be ideal for the pooch elitist of this world… Recyclable, disposable ‘Dog Water Bowls’ conveniently packed in a batch of 7.  A pooch on parade cannot just drink from any old water outlet.

For those of you who have never had a beer with Dean, you won’t know that he is a serial label un-dresser.  Read into that what you please.
So it was only natural that he came up with the ‘Removable Beer Labels’ idea using the back as a space for special promotions and competitions, cross advertising, marketing messages - what ever you like. The possibilities are endless.

Last… Well that’s not entirely true as there will never be an end to his ideas… Is the ‘Pen Shaped Perfume for Men’.  Not everyman can confidently carry the ‘man bag’ and more and more men are taking on womanly practices.  Running from meeting to meeting a man needs to spritz and refresh just as much a woman right?  Slide one of these babies into the inside of your suit jacket and you’re sorted.  Just remember its contents before you pull it out to sign that all-important contract and seal the deal.

Sharing is caring and I hope you’ve enjoyed the latest offerings of Whodeani’s ideas.  Always a delight to hear your thoughts so drop us a comment.

But wait there’s more… Well next month that is.

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Once this tune enters your head you'll be singing it in your sleep.

Whodeani is at it again and this time he's returned to his favored roots of music production.

Many moons ago Mr. Dean Jones, the brains behind the Whodeani brand, was a popular Melbourne DJ who dabbled in writing and producing music. He even had a hit song on the Australian Dance Music charts titled Deuce by Cleva Cleva (http://blog.whodeani.com/anatomy-of-a-hit).

Fast track to 2009 when Dean gets an itch he just can't ignore, not the type he needed a doctor for (or exotic creams), but the type he scratched and in return creatively came alive again.

It is fair to say Dean is Twitter obsessed, true story. But so much so that he wrote a Twitter Song (or at least one loosely about the hugely popular social media platform)? Well the story goes a little something like this.

Back in time around 1995, Dean and a couple of friends wrote a song called ‘Release Me’. On a recent reason trip to Bali this song popped into his head and instead of hearing ‘Release Me’ he heard ‘Tweet Me’ (It helped that one of the lines from the original song was ‘I will follow you…’.) Mmmm… Simply the effects of too much Twitter time or could it be a hit in the making?

The ‘Tweet Me’ Song is an up-tempo dance number that combines current progressive trance sounds with radio friendly pop sensibilities and catchy lyrics that will have you singing along in no time.

The track will officially launch and be available on iTunes October 17. However you must check out the official music video in the meantime as below...

‘Tweet Me’ was always set to be more than just a basic song release. It has been created as an interactive piece that we invite you the viewer to become a part of and give your music producing skills a workout.

Stop by http://www.tweetmesong.com, we've provided all of the elements for you to work with to create your very own version of the Tweet Me song, whether it be a basic edit, mash up or remix.

Keen also to make contact with budding music video directors to provide short video bites that we can potentially construct future video clips from.

Know someone? You are that someone? We’d love to hear from you.

In the meantime if you like what you see and hear become a fan of ours on Facebook http://www.facebook.com/pages/Whodeani/134984842652

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Some of the mystery that surrounds the Whodeani brand will be uncovered today with the launch of the official Whodeani website. It’s live and it’s exciting.

You may have asked yourself at one time or another “what is it that Whodeani actually does?” Or simply “what is it that Dean actually does?” (I find myself asking this very question on occasion.)

We could answer and say that there isn’t much Whodeani or Dean hasn’t done or won’t do.

The Whodeani brand as you may know is the essence both personally and professionally of it’s creator Dean Jones, a ‘Genuine Entrepreneur’.

Whodeani as you’ll come to learn has no limitations.  It is as broad as Dean’s imagination… and that’s limitless.

The Whodeani site invites you to enter a world out of the ordinary. 

Dean Jones is not your common entrepreneur.

Inspired by the ‘old world’ aesthetic of steam punk and the likes, the site takes you on a journey through Whodeani’s world.

You’ll learn how Whodeani acts as an outlet and umbrella to house his many and varied projects.  Keep up to date with what’s happening within Whodeani through the Take A Chance section of the site.

Enjoy interactive areas such as the Ideas section, within which Dean invites you to view, discuss and potentially work with him on some of his personal ideas.  Here you’ll sense Dean’s entrepreneurial tendencies from an early age with some of these ideas dating back many years.

Find inspiration through Whodeani via varied sources Dean has personally chosen to share and if you haven’t already subscribe to his popular Blog. 

Could it be you need some guidance to take your start up business or idea to the next level? You may find it here at Start Me Up.

Dean is often viewed with an air of mystique. Many have wondered where and how he started out. Get to know him and learn about his exciting, proven track record of business success through the detailed Who Is Dean section. 

Maybe there is an opportunity you see being a great fit for Whodeani. Connect Up will give you an overview of how Dean can potentially work with you.

Visit Whodeani to make Contact with Dean, be it to introduce yourself, seek advice on a project or even ask for a date (true)… discreetly added by yours truly, Entrepreneurs Assistant Extraordinaire.

The Whodeani site was built to showcase a far from average gentleman and his brand. I trust you’ll enjoy the journey, a journey that is constantly paving new paths.

Be sure to make yourself familiar with this ever evolving destination.

Guest post by Lindy Waldeck.

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