Yesterday, it was announced to the Australian Securities Exchange (ASX) that I have resigned from my role as Managing Director of AdEffective Limited.

The full release can be downloaded from the ASX website here.

As the announcement states, I have resigned from my role with AdEffective to focus on on a variety of unrelated investments that now require more of my time.

I continue to be a substantial shareholder in AdEffective and will work with the company to create new ideas and interesting concepts and opportunities.

As for my other interests, I will provide a more detailed update on 'whats next' for Whodeani over the coming weeks.

For now however, I can say my short term focus will be on opportunities in music, movies, fashion and hospitality.

Yesterday, AdEffective Limited launched the second of its three major online advertising platforms, Yieldom.

Yieldom is a new online advertising platform for managing, monetising and reporting on parked domain names and domain portfolios. It combines detailed reporting with ‘best of breed’ monetization sources – including AdEffective’s recently launched Footar platform. The proprietary platform improves yield on traditionally low-value parked domain names and/or domain portfolios.

The highlights of the launch were as follows…

• Yieldom formally launches in the US, 2 February 2011 at DOMAINfest.
• Yieldom launching with a portfolio of 20,000 domain names, growing to 150,000 shortly after launch.
• Yieldom is launched in partnership with Park Logic and Distribute Your Articles.

The Yieldom domain solution has been developed to better monetise the approx. 80% of domains that do not generate sufficient traffic to cover their annual registration and hosting costs. Yieldom customers will enjoy an instant insight into the true value of their domains while generating significant upside through industry leading monetisation and optimisation.

“At today’s launch, the Yieldom platform has over 10,000 domain names live with another 10,000 due online in the coming days,” said Dean Jones, Managing Director of AdEffective Limited. “By the end of February, we will have 150,000 domains running on the Yieldom platform.”

Yieldom is a wholly owned technology of AdEffective Limited, a publicly listed Australian company on the Australian Securities Exchange (ASX:ABN).

The full market update can be downloaded from AdEffective's ASX website here...

http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01147896