Yesterday, it was announced to the Australian Securities Exchange (ASX) that I have resigned from my role as Managing Director of AdEffective Limited.
The full release can be downloaded from the ASX website here. As the announcement states, I have resigned from my role with AdEffective to focus on on a variety of unrelated investments that now require more of my time. I continue to be a substantial shareholder in AdEffective and will work with the company to create new ideas and interesting concepts and opportunities. As for my other interests, I will provide a more detailed update on 'whats next' for Whodeani over the coming weeks. For now however, I can say my short term focus will be on opportunities in music, movies, fashion and hospitality.
Yesterday, AdEffective Limited launched the second of its three major online advertising platforms, Yieldom.
Yieldom is a new online advertising platform for managing, monetising and reporting on parked domain names and domain portfolios. It combines detailed reporting with ‘best of breed’ monetization sources – including AdEffective’s recently launched Footar platform. The proprietary platform improves yield on traditionally low-value parked domain names and/or domain portfolios.The highlights of the launch were as follows…• Yieldom formally launches in the US, 2 February 2011 at DOMAINfest. • Yieldom launching with a portfolio of 20,000 domain names, growing to 150,000 shortly after launch. • Yieldom is launched in partnership with Park Logic and Distribute Your Articles.The Yieldom domain solution has been developed to better monetise the approx. 80% of domains that do not generate sufficient traffic to cover their annual registration and hosting costs. Yieldom customers will enjoy an instant insight into the true value of their domains while generating significant upside through industry leading monetisation and optimisation.“At today’s launch, the Yieldom platform has over 10,000 domain names live with another 10,000 due online in the coming days,” said Dean Jones, Managing Director of AdEffective Limited. “By the end of February, we will have 150,000 domains running on the Yieldom platform.”Yieldom is a wholly owned technology of AdEffective Limited, a publicly listed Australian company on the Australian Securities Exchange (ASX:ABN).The full market update can be downloaded from AdEffective's ASX website here...http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01147896
With the 2010 calendar year now complete, I thought it appropriate to provide the market with an update on the performance of AdEffective over the past year, our tracking for our operational business and most importantly, an overview of the exciting opportunities ahead for the 2011 calendar year.
In 1999 the Company made its debut on the ASX; recently it underwent a reorganisation and relisted in late May 2010, changing its name to AdEffective in December 2010 (ASX: ABN).In 2010 AdEffective also acquired several businesses and commenced development of three innovative new online advertising technology platforms focused on delivering increased yield. The first of these platforms – Footar, was launched in December 2010, with the second platform, Yieldom, set to be launched next week at DomainsFEST in the US.Earlier today, AdEffective released to the Australian Securities Exchange (ASX) AdEffective's Investor Presentation including an address to shareholders from myself.The address and attached presentation covers 3 things namely,1) a brief overview of AdEffective and the online advertising industry in which it operates; 2) AdEffective’s products and services; and 3) what shareholders and interested parties can expect from AdEffective in the future.The full address and investor presentation can be downloaded from the ASX website here.
The global online advertising space is growing rapidly and AdEffective’s depth of unique technologies, platforms and management experience puts it in an excellent position to continue growing over the next 12 months.
Needless to say, now that the significant task of re-structuring and re-building the company is behind us, and now that we are well down the path of launching our 3 new online advertising platforms, I am very excited about what the future holds for the Company.
Almost 2 months ago, I mentioned my new role as Managing Director of The Swish Group (ASX:SWG) and our efforts to re-capitalize the company and have it re-listed on the Australian Stock Exchange (ASX).
I'm very pleased to report that last Friday (May 28th, 2010), The Swish Group was officially re-quoted onto the ASX.
These 3 websites were formerly owned by Destra corporation and between them have a collective audience of around 130,000 unique visitors per month. More impressively, they boast over 100,000 original songs from around 20,000 unsigned artists.
As I stated in the announcement...
"We see a significant opportunity to increase the sites online audience, membership and use as well as grow revenues by exploiting the large pool of original content through the rapidly expanding range of online distribution platforms now available.”
You would probably have realised from my numerous blog posts, tweets and fan page updates that I’ve been very active of late.
Back in December 2009 I made mention of the announcement to the Australian Stock Exchange (ASX) that an agreement had been reached to recapatilise The Swish Group (ASX:SWG). I was also appointed Managing Director of The Swish Group at this time. First and foremost my focus as the recently appointed MD of The Swish Group has been to work with the Board of Directors of the Company to restructure if and get it back on to the Australian Stock Exchange. I’m pleased to report that the stated aim of having Swish re-listed moved one step closer last week with the announcement to the ASX of the Notice of Annual General Meeting. The full announcement can be viewed here.
It can also be downloaded directly from the ASX here.
Should 'all' the proposed resolutions be passed (and subsequent to this, the Company succeeds in raising working capital in the weeks following) then the Company could be re-listed as early as the middle of May, 2010.
With projects as varied as the contents of Santa’s sack, 2009 has been a very productive year. This year Whodeani has managed to somewhat live out his dream of becoming a rock star with his first commercial musical release in around 15 years titled ‘Tweet Me’. Dean has re-discovered his passion for music so in 2010 expect to see some more Whodeani tunes come to life including a 2nd single due for release February/March 2010 and 'hopefully' an album which he has half written and expects to complete over the Festive Break. On the movie front, the film Dean is producing and co-writing has made some steady progress this year. With completion of the story due early 2010, fingers crossed the movie will shoot mid next year for a late 2010 release. In other Whodeani news the printed version of the Better Sports Pocket Golf Guides was released to retail late in the year so you may notice them popping up on the counter tops of Golf Clubs and various stockist around Australia. The iTunes version of the guide is also quite popular and if you haven't downloaded it as yet, head over to iTunes now, it's available for free (http://itunes.apple.com/au/app/golf-guide/id305594968). The Marketing e-Book, written by Dean along with co-writers Richard Mataska and Tim Giles, is nearing completion and will be available 2010. On the corporate front, yesterday it was announced on the Australian Stock Exchange that agreement had been reached to recapatilise The Swish Group (ASX:SWG) and that Dean is as of now the companies new Managing Director. Damian London, a long standing partner in many of Dean's ventures, also joined the board of the company. Lastly, Dean has recently invested in a stealth start-up company by the name of HotShot Media based out of the US. We could tell you what it's about... but it wouldn't be stealth then would it. Watch this space in the New Year. For Whodeani in 2010 there will never be a dull moment. The New Year is shaping up to be a biggie creatively, personally and corporately. Merry Christmas and we say cheers to much success, good times and great health for you all in 2010.
