Whodeani Logo Competition

The process of building the Whodeani brand has been long and complex.

Being that the brand is the essence of myself personally and professionally, it has always been more than just your average branding project.  

Early on in the picture I engaged Michel Hogan of Brandology to assist me in building a detailed brand strategy that explored the inner workings of Whodeani.

With the branding strategy now set, its time to actually engage creatives to bring the brand to life.

I have blogged about the genius that is 99designs on more than one occasion now.  

So armed with a detailed brief of how Whodeani is to be brought to life through this logo I have now launched a competition as done previously for 'Real Time Search' and jokes.com.au (http://99designs.com/contests/20909) which is live as we speak.

You can view the competition here... http://99designs.com/contests/20971

I believe the fresh young talent of 99designs should produce some quality material.  

It’s an avenue I have happily travelled before so let’s see what it can do for Whodeani this time around.

As always, will keep you all posted on its progress.

Whodeani and Me

Guest post by Elahn Zetlin.

When Dean said he was going to revive his jokes.com.au website the first thing I could think of was “How can Hitler help?”

Hitler, for those of you who don’t know, was a very funny man. He was also German, which is a huge contradiction to him being funny. Most Germans are not funny. Take this short joke -  “Warum hat das Huhn die Straße? Weil ich es gekickt.” A little giggle, but that’s all.

While most SS guards were hired for their brutish  chest size and capability in absorbing bullets aimed at Adolf (Ado to his mates), the furthest they ever got in entertaining him was the regular Wednesday night game of strip twister. This was of course after a few shots of cherry schnapps. I mean, you’re in a bunker being bombed to shit, what else are you going to play? Backgammon? Come on.
 
Brainstorming was never a problem for Ado (not to be confused with the Biggest Loser winner). He was most capable of instant brain farts and trains of thought unheard of by the best comedians.  His writings for the Berlin version of Mad magazine “Madder” were warmly received along with his stand-up routines at the Shultz Lounge. He was of course able to choose from his pick of comedy groupies lining up at his change room after the gigs. This is where he met Eva Braun, the then cynical lesbian poet. Unfortunately her poems were funnier than angry, and she quickly gave up for Ado.
 
Later, in his memoirs, “Mein Komedy,” he would say being with Eva was like high school all over. She would go smoke in the girls toilets and he would have long hot showers with the boys after gym class. I honestly don’t get this but I’m sure it’s a German “thing”.
 
So it came to be that I would revive jokes.com.au with the help of Ado, or Hitlo, or Ads, Hit That or The Drude. Thanks to a popular online meme taken from the film “Downfall”, which shows the last few days of Hitz in the bunker, I was able to quite literally make Dean wet his pants laughing. Score for me. The video - ,  was made simply by editing new sub-titles over a particular scene. Numerous others online have used the same scene.

Everything from real estate - ,
Adam Sandler movies - ,
and even problems with Windows Vista - .
 
The wonder of modern “do it at home” editing applications and DVD ripping software now allow any of us to make Dean wet his pants. A lot try, a few do. If only it were an Olympic sport and I was the team mascot. I’d be a giant ball of belly-button lint called Linto.

Jokes.com.au, he told me, will be a beacon for all to come to when the darkness of night falls. All those thirsty for a 2am pick me up, after getting some “munchies” after a session of bong hitting. All those teeny–whatsit Y-Gen-ers hoping to impress their MySpace friends with the latest viral video of a cute fucking kitten. All those Nigerian scammers bored while waiting for some decent replies that don’t ask them to perform the Dead Parrot Sketch from Monty Python in exchange for some money.

Plus I could finally see a way of getting paid for doing what I do anyway.
 
Over the years I’ve managed many attempts at making Dean wet himself. A lot of the time this was by photoshopping images with him in it –


With me in it –


... and me again (tastefully in the background).


And with his friends –


Thus my acceptance in helping Dean help many other people wet their pants looking at jokes.com.au’s pages of funny shtuff. (not a typo)
 
The logo, I told Dean, needed to be refreshed. We should get a new design. Agreed, he said. We then proceeded to overlook locally brilliant and expensive designers for the underrated brilliant and cheap stock of the world wide web via crowd sourcing site 99designs.com. Here we started a competition for a new logo design (see it here – http://99designs.com/contests/20909)

In a world becoming smaller and smaller, competition for work is becoming fiercer. That makes it easier for us to offer a prize of $150 US and not feel bad about it. It’s not like we’re getting a logo designed by a child labourer from India. I mean, to be a good Illustrator designer you’d have to be at least 12, the age Indian kids are married and old enough to bet on the cock fights (Have I gone too far? Send your complaints to Whodeani on Twitter.)
 
So my new job starts now.

It may mean long days locked in my bedroom with the blinds pulled down, surfing the net for hilarious content, feet up on the desk, not getting out of my pyjamas, yet finally getting the respect of my industry peers, fellow webmasters, Oprah, Ashton and of course the hot chicks and VIP treatment at computer swap meets one expects from running a jokes portal. I put all my confidence and trust in Deano, or Whodeani, or Deanski, or The Dood. He’s never let me down and I intend to never let him down either. I just look forward to many more opportunities in making him wet his pants.
 
Elahn Zetlin.






       
Click here to download:
Whodeani_and_Me.zip (990 KB)