As you may have noticed from my previous updates, I’ve been very busy of late establishing and developing many varied projects. 

But help has arrived and it couldn’t have been better timing!

Lindy Waldeck (my previous PA at Ansearch Ltd.) has officially started as my EA (Entrepreneur's Assistant) early last week, Tuesday April 14th, 2009.

Lindy will be actively supporting all things Whodeani allowing me to free up some much needed time to venture into new projects and do more with existing projects.

In addition to this I will be working with Lindy to bring to life two very exciting ideas she has bought to the table.

They’re still rather hush hush and in the early developmental stages but she has let me tell you one is a form of travel aid which will probably have you saying “why didn’t i think of that” and the other a funky re-design of the standard wine bottle, that works in a way yet to be seen or heard of.

Both very, very clever ideas.

With Lindy now with us, and the next phase of Whodeani’s development in motion, now is as good a time as ever to provide a quick recap of ‘some’ of the more interesting projects I am working on currently…

Quick Whodeani project re-cap

• My father and I recently launched the Better Sports ‘Golf Guide’, as an iPhone application and the response has been positive. The printed version of the Golf Guide is also now available and we are in the process of preparing the product for retail sale (POS display packaging etc.) Both versions are available on the Better Sports Golf Guide website.
  
• Real Time Search Engine. The Real Time Search Engine (which you may be familiar with from the recent blog post here) is set to go live in a matter of days. I will of course update this blog when the site is launched so stay tuned. 
• Some of you may remember my mention of developing an 'action movie'. It’s been a dream of mine for many years and last year whilst holidaying on Calicoan Island in the Philippines I set myself a deadline to have a script written by the end of 2009. Just recently I returned from a 6 week working retreat in Bali where I was joined by Tim Giles who is co-developing the script with me. The ball is now well and truly rolling. Stay tuned for more exciting updates, maybe even a casting call or better yet casting couch... :)
• Another exciting project nearing completion is a book I am co-writting with two good friends of mine, Richard Mataska and Tim Giles (yes, the same Tim working with me on the movie project.)  We don’t as yet have a title for the book however much of what the book is about has been covered in very basic form in a recent blog post of mine titled ‘The 4 Pillars of Measurable Marketing’. In essence the book will cover anything and everything needed to get more ROI from your businesses online marketing efforts.
  

In addition to the projects mentioned above, Lindy will be helping me bring the Whodeani brand to life including development of the Whodeani logo.

Being that the brand is the essence of me personally and professionally we need to to bring to life a brand that I’m absolutely passionate about.

With considerable research over the past 6 months or so, I now have a very clear idea of how the Whodeani brand will be represented. The design brief is almost completed and I will shortly launch a competition on 99 Designs, as I did previously for 'Real Time Search'.

Following the completion of the logo/branding project, the official Whodeani website will then be set for launch. (Currently www.whodeani.com  houses a basic temporary website.)

So that’s some insight into just a handful of projects circulating within the Whodeani space. Watch this space for further updates.

If you cant wait for the next blog post to learn more about whats happening at Whodeani, feel free to follow us on Twitter. @whodeani.

Late last year over a few beers with friends I decided I would enter the iPhone App market, that is to develop 1 or more mobile phone based applications to sell on the booming Apple iTunes store.
 
A few more beers later and I had come up with more than 10 applications that I would at the very least like to further develop conceptually, with a view to then building out... then commercialising the better ones.
 
I decided that the first app should be relatively straightforward to develop yet contain content that users would find valuable enough to want to 'buy'.
 
Some time ago I developed with my father a compact guide to the Rules of Golf in printed form (see below) that I believed would both work 'now' as a printed guide and an iPhone application.

To convert (and update) this guide to work on the iPhone would be a relatively straightforward exercise from a development point of view 'and' a great way as it turned out to learn the ins and outs (and there are many) of developing and submitting an iPhone application for sale in the Apple iTunes store.
 
Aside from developing the application itself we had to contend with Apple's terms of service, what pricing 'tier' the application should reside in for the various regions it would be sold in, how we would manage support (including being required to provide a separate support page within the applications website)
 
On the development side my father and I decided to hand the projects conversion from content to a working iPhone application to a family friend in the space... Paul Wilson.
 
He runs a web development business in Melbourne (you can visit his site here... http://www.sct.com.au) and despite this being his first iPhone application, I reckon he has done an amazing job... not just on the application itself but also in managing for us the process of working the application through Apple's approval process. No mean feat as anyone whom has developed an iPhone App will tell you.
 
The iPhone application was recently completed and uploaded to Apple's iTunes Store.
 
If you are interested in Golf and would like to have the most commonly used rules of Golf handy on your iPhone, then you can purchase the 'Better Sports Pocket Guide to the Rules of Golf' iPhone app for $1.19 AUD or $.99 USD (is also available in other regions for a similar price converted to 'that' regions local currency.)
 
Simply visit the iTunes store directly http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305594968&mt=8

... or you can visit the 'Better Sports' website here...
 
http://www.bettersports.com.au

... and click on the iPhone link to take you to the iTunes store.
 
Once downloaded, the app will look as per the following image.

If you like the Golf Guide app once downloaded, please post a positive review. Much appreciated.