An artist takes a song… re-develops it… and you have a remix.

Whodeani takes a standard drink… re-invents it… and ends up with something pretty cool.
In 2002, Dean thought, “surely its time for another cool gimmicky alcoholic beverage to hit the market…” Remix was his gem of an idea.

“Shake it and break it”, no he was not writing a one hit wonder hip-hop song, this is the gimmick behind Remix.

Remix is an idea that brings some pizzazz to your standard pre-mixed cocktails. The base of the drink is vodka & soda and the smaller top portion of the bottle is flavoured with fresh juice i.e. Cranberry. Simply shake the bottle causing the membrane holding the flavour to break and distribute through the alcohol mix.

Enthused by his idea, Dean had the concept (see below) drawn up by a designer friend of mine, Brent Nolan (from Blunt Agency).

If you know Dean Jones like I know ‘Dean Jones’, you’ll know that unless he’s detoxing… he consumes a lot of soda. But it’s Coke Zero or Sprite Zero, so it’s healthy right? Yeah right!

Anyway my point here is he loves his soda beverages hence all the ideas that revolve around them ;-)

In 2003 DJ dreamt up ‘8 Ball’. The idea being to take a base flavor alcoholic/non-alcoholic drink (such as lemonade) in a standard 375ml bottle, but with a twist. Each bottle ‘lid’ has a flavour ball hidden inside it. The reason it is called ‘8 Ball’ (aside from being a reference to pub pool) is that there are 8 flavors: Strawberry, Lemon/Lime, Orange, Blueberry, Etc, & Cola (the black ball).

The game element comes from the server of the drink - if the black ball drops into the drink, the drink is free or a prize is awarded (a 1 in 8 chance).

Fast forward to the year 2009… and Berocca has introduced their new on the go version ‘Twist N Go’. A very similar concept to DJ’s ‘Remix’ and ‘8 ball’ ideas.

The moral of the story folks… is simply that Dean is a visionary. He envisioned it before its physical conception.

In this case though, one mans idea is another mans money maker when not acted upon.

So in my Bossman’s famous words I’ll end this post by quoting him “well you snooze… You lose”.

Post by Lindy Waldeck.