Whodeani’s Official Blog

Genuine Entrepreneur

Remix - A New Drink by Whodeani

An artist takes a song… re-develops it… and you have a remix.

Whodeani takes a standard drink… re-invents it… and ends up with something pretty cool.
In 2002, Dean thought, “surely its time for another cool gimmicky alcoholic beverage to hit the market…” Remix was his gem of an idea.

“Shake it and break it”, no he was not writing a one hit wonder hip-hop song, this is the gimmick behind Remix.

Remix is an idea that brings some pizzazz to your standard pre-mixed cocktails. The base of the drink is vodka & soda and the smaller top portion of the bottle is flavoured with fresh juice i.e. Cranberry. Simply shake the bottle causing the membrane holding the flavour to break and distribute through the alcohol mix.

Enthused by his idea, Dean had the concept (see below) drawn up by a designer friend of mine, Brent Nolan (from Blunt Agency).

If you know Dean Jones like I know ‘Dean Jones’, you’ll know that unless he’s detoxing… he consumes a lot of soda. But it’s Coke Zero or Sprite Zero, so it’s healthy right? Yeah right!

Anyway my point here is he loves his soda beverages hence all the ideas that revolve around them ;-)

In 2003 DJ dreamt up ‘8 Ball’. The idea being to take a base flavor alcoholic/non-alcoholic drink (such as lemonade) in a standard 375ml bottle, but with a twist. Each bottle ‘lid’ has a flavour ball hidden inside it. The reason it is called ‘8 Ball’ (aside from being a reference to pub pool) is that there are 8 flavors: Strawberry, Lemon/Lime, Orange, Blueberry, Etc, & Cola (the black ball).

The game element comes from the server of the drink - if the black ball drops into the drink, the drink is free or a prize is awarded (a 1 in 8 chance).

Fast forward to the year 2009… and Berocca has introduced their new on the go version ‘Twist N Go’. A very similar concept to DJ’s ‘Remix’ and ‘8 ball’ ideas.

The moral of the story folks… is simply that Dean is a visionary. He envisioned it before its physical conception.

In this case though, one mans idea is another mans money maker when not acted upon.

So in my Bossman’s famous words I’ll end this post by quoting him “well you snooze… You lose”.

Post by Lindy Waldeck.

Whodeani heading to Midem, Cannes (France)

Bonjour mon nom est Dean Jones… Vous pouvoir me dirige à la barre la plus proche s'il vous plait?

Well I haven’t quite managed to fit learning French into my hectic schedule (www.freetranslation.com) so my polished English will have to do at the Midem conference 2010 in Cannes.

Midem (short for Marché International du Disque et de l'Edition Musicale) is the world’s largest trade show for the independent music sector.

Since 1967 Midem has been held annually at the Palais des Festivals in Cannes, France. To give you an idea of it’s scale Midem 2008 was attended by 9,093 delegates from 4,545 companies (of these 2,233 had stands or pavilions of their own) and 482 journalists, from a total of 88 countries.

With my return to music production and also my recently appointed position of Managing Director for Swish Group Ltd, Midem will be an invaluable networking opportunity.

For Swish I hope to meet digital music businesses that are looking to have their products/services represented in the Australian and South East Asian regions.

An extensive conference schedule providing 5 days of back-to-back keynotes, seminars and tradeshow, it’s set to be a very busy trip.

If you’re reading this and have plans to attend Midem 2010, drop me a line and let me know. Lindy is in the process of scheduling meetings on my behalf in between the many keynotes and networking op’s I plan to attend.

Avoir un grand jour!

Realtimr Launch - Global Realtime Search Engine

Earlier this year, we launched Realtime Search, a simple site that allows you to search in real time for what Australians are currently saying about any topic. You can find the original blog post here.

With the success of Realtime Search, we’re excited to announce the launch of the larger global version, Realtimr.

Realtimr provides global realtime search results that can then be filtered down to a specific country or even a suburb/city.

Realtimr provides search results of what people are saying right this minute about any given topic.  An invaluable tool to track ground breaking current affairs as they unfold or search for unbiased opinions on the latest movie, book or music release.

(Image above shows ‘global’ realtime results for the search term ‘Whodeani’.)

We invite you to stop by, try it out and as always your feedback is welcome.

Whodeani Site Launch

Some of the mystery that surrounds the Whodeani brand will be uncovered today with the launch of the official Whodeani website. It’s live and it’s exciting.

You may have asked yourself at one time or another “what is it that Whodeani actually does?” Or simply “what is it that Dean actually does?” (I find myself asking this very question on occasion.)

We could answer and say that there isn’t much Whodeani or Dean hasn’t done or won’t do.

The Whodeani brand as you may know is the essence both personally and professionally of it’s creator Dean Jones, a ‘Genuine Entrepreneur’.

Whodeani as you’ll come to learn has no limitations.  It is as broad as Dean’s imagination… and that’s limitless.

The Whodeani site invites you to enter a world out of the ordinary. 

Dean Jones is not your common entrepreneur.

Inspired by the ‘old world’ aesthetic of steam punk and the likes, the site takes you on a journey through Whodeani’s world.

You’ll learn how Whodeani acts as an outlet and umbrella to house his many and varied projects.  Keep up to date with what’s happening within Whodeani through the Take A Chance section of the site.

Enjoy interactive areas such as the Ideas section, within which Dean invites you to view, discuss and potentially work with him on some of his personal ideas.  Here you’ll sense Dean’s entrepreneurial tendencies from an early age with some of these ideas dating back many years.

Find inspiration through Whodeani via varied sources Dean has personally chosen to share and if you haven’t already subscribe to his popular Blog. 

Could it be you need some guidance to take your start up business or idea to the next level? You may find it here at Start Me Up.

Dean is often viewed with an air of mystique. Many have wondered where and how he started out. Get to know him and learn about his exciting, proven track record of business success through the detailed Who Is Dean section. 

Maybe there is an opportunity you see being a great fit for Whodeani. Connect Up will give you an overview of how Dean can potentially work with you.

Visit Whodeani to make Contact with Dean, be it to introduce yourself, seek advice on a project or even ask for a date (true)… discreetly added by yours truly, Entrepreneurs Assistant Extraordinaire.

The Whodeani site was built to showcase a far from average gentleman and his brand. I trust you’ll enjoy the journey, a journey that is constantly paving new paths.

Be sure to make yourself familiar with this ever evolving destination.

Guest post by Lindy Waldeck.

Anatomy of a Hit - 1 Year Later

Some time back I wrote a blog post titled, 'Anatomy of a Hit' (the original post can be found here.)

In that post I talked about my dabbling in music during the mid 90's culminating in a minor dance hit that I co-wrote with friends Ivan Gough (of TV Rock fame) and Andrew Harpur.

I also announced my intention to try and write a hit record over the next 12 months (the blog post was written July 2008.)

Subsequent to that post I bought a 'proper' electronic piano (a Roland FP-7) complete with ultra realistic sounds and fully weighted keys.

I also signed up for lessons with a local professional.

Regrettably, while my tutor was brilliant and extremely patient (Jenny Ford from Melbourne School of Music) it turned out I was not the ideal student. The combination of my regular and lengthy traveling OS with a very busy schedule meant I wasn't able to dedicate the necessary time both to the lessons and 'daily' practice.

All is not lost on the learning front however as I wont be traveling OS as much in the near future and I will shortly be moving near Melbourne's CBD (further reducing daily travel in and out of the city). I also now have a brilliant EA working with me (@lindywaldeck) to free up even more time meaning I've ran out of excuses. 

I will re-commence lessons in some form (am considering trying the interactive lessons included within the new version of Garageband) in the coming weeks, fingers crossed.

Follow me on Twitter @whodeani

The thrust of my 'Anatomy of a Hit' post was that I would try and write/produce a hit record over the year following that post.

Its a little over a year since I wrote that post and I 'may' be onto something, albeit a fair way away from what I had originally intended.

My original plan was to take a track that had been bouncing around in my head at the time and try and turn said track into a professionally recording for 'hopeful' release commercially through a record label.

To do that, and mindful of the complexity of the track that I was wanting to do, I felt I had to learn piano in order to have the necessary skills to play then record the song.

Around 3 - 4 months ago I was thinking about a song I had written with 2 friends in the mid 90's and an 'idea' sprung to mind as to how that song could be re-worked thematically for 'now' and brought up to date musically also.

I don't want to give too much away at this stage, suffice to say that the song is about Love in the age of Social Media.

Over the past few months I have worked with one of the original song writers to re-tool the lyrics along the new 'theme'. I have also worked with 2 professional producers/muso's to help bring the track into 2009 and give it the polish and finish necessary for a global, commercial release.

Am currently in the middle of working through the agreement for its release and am also working on a video clip.

Am planning on releasing the track on iTunes and other platforms mid October and will provide a more detailed update via this blog in the lead up to its release.

Twitter De-mystified

Guest post by my brilliant EA, Lindy Waldeck.

Followers, re-tweet, flushing, symbols like # and @. If you haven’t familiarized yourself with the phenomenon that is Twitter, it can be tweeping confusing!

Brainstorming blog post ideas, DJ (a.k.a Dean Jones, a.k.a My Bossman) suggested we tackle the topic “Twitter De-mystified”.  

I say “Perfect, you can write that with your eyes closed Twitterdeani”. You must know by now that Dean is Twitter obsessed.

Wrong! Dean had in mind that this post was to be my glory and my time to finally learn all that lays beneath Twitter… against my will ;-)  

I am indeed a Twitter user, however I’d call myself more of a casual tweeter. Strange I know, given that my boss is just about preaching Twitter is set to take over the world.

I’m no expert on the inner workings of Twitter so I set about researching and getting to know the business model that is making some serious waves in the Social Media space. Yes, I’m getting paid to play with Twitter, life is good and I won’t complain.

Twitter is ‘basic’, there is not much to it. Ok, but how is something so simple confusing to so many?  

For those of you not completely tweet savvy, read on as I ‘De-mystify Twitter’.

Tweet Tweet it’s all about the Tweet!

This term is used for the messages/updates (short and sweet with a maximum of 140 characters) that you type into your ‘what are you doing right now’ box at the top of your Twitter home page. You can also Tweet via a mobile phone or a 3rd party Twitter client.

 Within this Twitter update you can add a photo, reference a particular site or even a video by simply pasting a link. And given that Twitter updates are kind of ‘tight’ for space the ‘shorten link’ button will reduce your URL characters to allow for more text. 

Think of Facebook and updating your status (but slightly different.)  A ‘tweet’ is Similar to a txt message except your txt is sent free of charge and can reach all of your followers in one message (3 million plus if you’re Ashton Kutcher or a whooping 78 followers if you’re @LindyWaldeck).

So as you could imagine, quite powerful if you’re marketing a business or even yourself.

So what is a Follower?
Twitter is a following game. Follow me and I ‘may’ follow you (reminds me of a song actually, more on that some other time). 

Social Media sites like Facebook and MySpace use the term ‘friend request’ and Twitter uses ‘follower’. There are differences as Twitter is public (unless you choose to protect the page) and Facebook is quite restricted ‘usually’ to being viewed by your friends and your immediate network.

A person following me will see my updates displayed on their Twitter home page amongst all the other people they follow.

You see, the great thing with Twitter is that you don’t actually have to have friends to have friends if you know what I mean. Total random people will follow you and in turn make you feel special. 

My preference is to follow celebrities as I find it intriguing that they choose to put certain parts of their life on display. I follow a few friends and occasionally a random hot man I might stalk.

And what is this ‘@’ business?

This one confused me early on in my Twitter discovery. The @ symbol is used in front of a user name. If you place the @ symbol in front of a user name this will tag and get the attention of that user. For example if I want DJ to see what I’ve written or include him I’ll simply type @whodeani (Whodeani being his username) followed by my message.

This message will show up in his chain of updates (as he is following him). Whodeani will also be able to see this update by clicking on @whodeani on the right hand side of his page. In my case, @lindywaldeck is where I find messages from my many admirers.  It’s also a handy tool to check if you’ve missed any action directed your way.

What are Direct Messages (or DM’s)?

You’ll also see in the screen grab above ‘direct messages’. These are private messages between users. I have noticed very public figures/celebrities disable this feature, probably a good idea given the amount of people that would love to contact them.

Remember that your Twitter page (unless protected/locked) is totally open to the weird and wonderful.

 Anybody can view your updates on Twitter. Followers and non-followers alike can view all your updates.  

So a Twitter user doesn’t necessarily need to ‘follow’ you in order to ‘follow’ you. Sounds creepy huh? No, It’s fantastic.  

Some advice: Be selective with the info you choose to tweet. Don’t want you getting into any tweeting trouble. 

RT... Please Explain?

RT = Re-tweet which = basically a re-post of another person’s update.

For example Sarah Silverman posts something hilarious that I want to share with my followers so I simply place my mouse over her tweet and to the right side you’ll notice RT appear.  Click on this and hey presto you’ll see it appear in your update box. The RT will be directed at the person who posted it.

Very useful when you have absolutely nothing interesting to share with the ‘tweet-er-verse’. Take note: add tweet or twit to anything for instant ‘tweet-cred’. :)

A Twitter trend is what exactly?

It’s some sort of fashion statement right? No. Wrong.

In the screen grab above you’ll notice to the right of the page (trying to ignore the pre pubescent picture of @iamdiddy) a section headlined Trending Topics.

A Twitter trend is a popular topic that people are tweeting about at any given moment. For example there may be a lot of talk surrounding the television show ‘Dance Your Ass Off’. There's laughing, there's outrage, fat people are mad and the skinny amused. Whatever people are saying, the noisiest topic will become a Twitter Trending Topic.

You may have noticed the use of the # symbol aka the hashtag in the above picture. The # is used to promote the theme or subject matter of your tweet by simply placing it at the start of a word, phrase or topic. Should anyone then search that particular topic, it will appear in the search results.

Hashtags also appear within the Twitter timeline as ‘hot links’. Clicking on any topic highlighted by a Hashtag will take you to the Twitter Search results page for that topic. Clever.

Recently I watched an episode of US TV show Tiny and Toya online (wouldn’t recommend unless you love bad reality TV shows as I do) but I couldn’t find the follow up episodes. I noticed #tinyandtoya as a top trending topic on Twitter, clicked on it and found threads and threads of tweets about the show, reviews, where to watch online etc. So I excitedly watched episodes 2, 3 and 4. 

Hey it’s all part of my job de-mystifying Twitter.

Twitter Search, Not Just Your Average Search

Not another search engine I hear you say. My thoughts exactly until I found Tiny and Toya using this new search technology known as ‘real time’ search.  
Twitter search is real time search and is constantly updated every second. Tweets are the basis of the results. It provides instant information on topics from what people are saying now. Not archived results or days... even weeks old information.  

You may remember the Hudson River plane crash was first reported via a tweet from Janis Krums, a passenger on a nearby ferry when she posted a picture of the plane via her Twitter account.

Now I remembered this occurrence, however the fine detail such as the photographers name and picture below I found using Twitter Search.

Earlier this year Whodeani launched Australia’s first real time search engine called appropriately enough, Real Time Search. Real Time Search uses Twitter’s API to access their real time search results with a focus on those ‘tweets’ coming from Australia. And yes, there’s my shameless plug :)

Recently with the tragic loss of Michael Jackson I turned to Real Time Search and anxiously watched updates from other Australians of what I thought initially was a rumor mill spinning out of control. This swift form of search is usually ahead of what traditional media is reporting.

I hope you have gained a little insight into Twitter that you may not have already had.  

As to what I hope to gain now? More followers. Come on you know you want to follow me. Handsome potential followers should click here @lindywaldeck right now! And don’t forget Bossman also, you can follow him @whodeani.

Realtime Search for Australia - Now Live

Realtime Search is a project I’ve been developing since March 2009.
 
I have been watching the explosive growth of Social Media, in particular sites like Facebook and Twitter.
 
I noticed that while there were some great sites developed to help people search these vast databases of user generated content, there wasn't something specifically for the Australian market.
 
Enter Realtime Search, a simple site that allows you to search in real time for what Australians are currently saying about any topic.
 
You can visit Realtime Search here.
 
http://www.realtimesearch.com.au

As you can see from the image above, the site is quite basic and currently in 'Beta'. We are already at work on the next major update to the site which all going to plan should go live before the end of June.
 
For now though I was keen to get the basics live and into the Australian online space and see what people think. Good, or bad, all feedback will influence updates and new features on the next version of the site.
 
OK, so what is Realtime Search and why would you use it?
 
Firstly, what it is 'not' is a replacement for Google (or for that matter any of the other search engines operating in the Australian space.) Google, and others like it, are the best place to go when looking for information that isn't time-sensitive, be it company web sites, the official homepage of your favorite band or where you can buy the latest electronic gadget (as examples.)
 
If however you are looking for something more immediate, be it a variety of opinions on the recently released Star Trek movie, the latest news on the Swine Flu outbreak as it happens or what people are saying about 'me', Whodeani :) then Realtime Search is a good place to start.
 
A good example of just how powerful and 'useful' this style of website could be can be found in a fairly significant announcement that was made in Australia earlier today about Telstra, one of Australia's largest companies.
 
Telstra announced earlier today that they have hired a new CEO, David Thodey. As a result social media users here in Australia has been very active.
 
So while traditional news services have done a great job of reporting the actual story, that David Thodey was hired (see the ABC news story here http://www.abc.net.au/worldtoday/content/2008/s2564513.htm) etc... where would you go to see what people are saying about this story 'now' (that is minutes or even seconds ago) as its breaking?
 
See the screen grab below for an example of what people were saying about Telstra shortly after todays announcement (this was taken around 30 minutes ago).

You can see what people are saying 'right now' about Telstra by visiting Realtime Search (http://realtimesearch.com.au/search?q=telstra).
 
The above results are interesting as not only do you get links to the various stories posted on the topic 'as they are published' and other interesting commentary on Telstra in general, you also get to see what people 'think' on todays CEO hiring at Telstra ranging from "Good news that David Thodey is new CEO of Telstra!" to "Why does everyone think the new Telstra CEO is going to be better than the American?"
 
The Realtime Search site is now live in Beta and we of course welcome any feedback, comments (add them below.)
 
As above, the next major update of Realtime Search is due before the end of June. If you would like to keep track of Realtime Search's progress, please 'follow' it @realtimesearch.

You can also follow me, @whodeani on Twitter.

Whodeani Logo Competition

The process of building the Whodeani brand has been long and complex.

Being that the brand is the essence of myself personally and professionally, it has always been more than just your average branding project.  

Early on in the picture I engaged Michel Hogan of Brandology to assist me in building a detailed brand strategy that explored the inner workings of Whodeani.

With the branding strategy now set, its time to actually engage creatives to bring the brand to life.

I have blogged about the genius that is 99designs on more than one occasion now.  

So armed with a detailed brief of how Whodeani is to be brought to life through this logo I have now launched a competition as done previously for 'Real Time Search' and jokes.com.au (http://99designs.com/contests/20909) which is live as we speak.

You can view the competition here... http://99designs.com/contests/20971

I believe the fresh young talent of 99designs should produce some quality material.  

It’s an avenue I have happily travelled before so let’s see what it can do for Whodeani this time around.

As always, will keep you all posted on its progress.

Whodeani and Me

Guest post by Elahn Zetlin.

When Dean said he was going to revive his jokes.com.au website the first thing I could think of was “How can Hitler help?”

Hitler, for those of you who don’t know, was a very funny man. He was also German, which is a huge contradiction to him being funny. Most Germans are not funny. Take this short joke -  “Warum hat das Huhn die Straße? Weil ich es gekickt.” A little giggle, but that’s all.

While most SS guards were hired for their brutish  chest size and capability in absorbing bullets aimed at Adolf (Ado to his mates), the furthest they ever got in entertaining him was the regular Wednesday night game of strip twister. This was of course after a few shots of cherry schnapps. I mean, you’re in a bunker being bombed to shit, what else are you going to play? Backgammon? Come on.
 
Brainstorming was never a problem for Ado (not to be confused with the Biggest Loser winner). He was most capable of instant brain farts and trains of thought unheard of by the best comedians.  His writings for the Berlin version of Mad magazine “Madder” were warmly received along with his stand-up routines at the Shultz Lounge. He was of course able to choose from his pick of comedy groupies lining up at his change room after the gigs. This is where he met Eva Braun, the then cynical lesbian poet. Unfortunately her poems were funnier than angry, and she quickly gave up for Ado.
 
Later, in his memoirs, “Mein Komedy,” he would say being with Eva was like high school all over. She would go smoke in the girls toilets and he would have long hot showers with the boys after gym class. I honestly don’t get this but I’m sure it’s a German “thing”.
 
So it came to be that I would revive jokes.com.au with the help of Ado, or Hitlo, or Ads, Hit That or The Drude. Thanks to a popular online meme taken from the film “Downfall”, which shows the last few days of Hitz in the bunker, I was able to quite literally make Dean wet his pants laughing. Score for me. The video - ,  was made simply by editing new sub-titles over a particular scene. Numerous others online have used the same scene.

Everything from real estate - ,
Adam Sandler movies - ,
and even problems with Windows Vista - .
 
The wonder of modern “do it at home” editing applications and DVD ripping software now allow any of us to make Dean wet his pants. A lot try, a few do. If only it were an Olympic sport and I was the team mascot. I’d be a giant ball of belly-button lint called Linto.

Jokes.com.au, he told me, will be a beacon for all to come to when the darkness of night falls. All those thirsty for a 2am pick me up, after getting some “munchies” after a session of bong hitting. All those teeny–whatsit Y-Gen-ers hoping to impress their MySpace friends with the latest viral video of a cute fucking kitten. All those Nigerian scammers bored while waiting for some decent replies that don’t ask them to perform the Dead Parrot Sketch from Monty Python in exchange for some money.

Plus I could finally see a way of getting paid for doing what I do anyway.
 
Over the years I’ve managed many attempts at making Dean wet himself. A lot of the time this was by photoshopping images with him in it –


With me in it –


... and me again (tastefully in the background).


And with his friends –


Thus my acceptance in helping Dean help many other people wet their pants looking at jokes.com.au’s pages of funny shtuff. (not a typo)
 
The logo, I told Dean, needed to be refreshed. We should get a new design. Agreed, he said. We then proceeded to overlook locally brilliant and expensive designers for the underrated brilliant and cheap stock of the world wide web via crowd sourcing site 99designs.com. Here we started a competition for a new logo design (see it here – http://99designs.com/contests/20909)

In a world becoming smaller and smaller, competition for work is becoming fiercer. That makes it easier for us to offer a prize of $150 US and not feel bad about it. It’s not like we’re getting a logo designed by a child labourer from India. I mean, to be a good Illustrator designer you’d have to be at least 12, the age Indian kids are married and old enough to bet on the cock fights (Have I gone too far? Send your complaints to Whodeani on Twitter.)
 
So my new job starts now.

It may mean long days locked in my bedroom with the blinds pulled down, surfing the net for hilarious content, feet up on the desk, not getting out of my pyjamas, yet finally getting the respect of my industry peers, fellow webmasters, Oprah, Ashton and of course the hot chicks and VIP treatment at computer swap meets one expects from running a jokes portal. I put all my confidence and trust in Deano, or Whodeani, or Deanski, or The Dood. He’s never let me down and I intend to never let him down either. I just look forward to many more opportunities in making him wet his pants.
 
Elahn Zetlin.






       
Click here to download:
Whodeani_and_Me.zip (990 KB)

Whodeani Project Update

As you may have noticed from my previous updates, I’ve been very busy of late establishing and developing many varied projects. 

But help has arrived and it couldn’t have been better timing!

Lindy Waldeck (my previous PA at Ansearch Ltd.) has officially started as my EA (Entrepreneur's Assistant) early last week, Tuesday April 14th, 2009.

Lindy will be actively supporting all things Whodeani allowing me to free up some much needed time to venture into new projects and do more with existing projects.

In addition to this I will be working with Lindy to bring to life two very exciting ideas she has bought to the table.

They’re still rather hush hush and in the early developmental stages but she has let me tell you one is a form of travel aid which will probably have you saying “why didn’t i think of that” and the other a funky re-design of the standard wine bottle, that works in a way yet to be seen or heard of.

Both very, very clever ideas.

With Lindy now with us, and the next phase of Whodeani’s development in motion, now is as good a time as ever to provide a quick recap of ‘some’ of the more interesting projects I am working on currently…

Quick Whodeani project re-cap

  • My father and I recently launched the Better Sports ‘Golf Guide’, as an iPhone application and the response has been positive. The printed version of the Golf Guide is also now available and we are in the process of preparing the product for retail sale (POS display packaging etc.) Both versions are available on the Better Sports Golf Guide website.
  • Real Time Search Engine. The Real Time Search Engine (which you may be familiar with from the recent blog post here) is set to go live in a matter of days. I will of course update this blog when the site is launched so stay tuned. 
  • Some of you may remember my mention of developing an 'action movie'. It’s been a dream of mine for many years and last year whilst holidaying on Calicoan Island in the Philippines I set myself a deadline to have a script written by the end of 2009. Just recently I returned from a 6 week working retreat in Bali where I was joined by Tim Giles who is co-developing the script with me. The ball is now well and truly rolling. Stay tuned for more exciting updates, maybe even a casting call or better yet casting couch... :)
  • Another exciting project nearing completion is a book I am co-writting with two good friends of mine, Richard Mataska and Tim Giles (yes, the same Tim working with me on the movie project.)  We don’t as yet have a title for the book however much of what the book is about has been covered in very basic form in a recent blog post of mine titled ‘The 4 Pillars of Measurable Marketing’. In essence the book will cover anything and everything needed to get more ROI from your businesses online marketing efforts.

In addition to the projects mentioned above, Lindy will be helping me bring the Whodeani brand to life including development of the Whodeani logo.

Being that the brand is the essence of me personally and professionally we need to to bring to life a brand that I’m absolutely passionate about.

With considerable research over the past 6 months or so, I now have a very clear idea of how the Whodeani brand will be represented. The design brief is almost completed and I will shortly launch a competition on 99 Designs, as I did previously for 'Real Time Search'.

Following the completion of the logo/branding project, the official Whodeani website will then be set for launch. (Currently www.whodeani.com  houses a basic temporary website.)

So that’s some insight into just a handful of projects circulating within the Whodeani space. Watch this space for further updates.

If you cant wait for the next blog post to learn more about whats happening at Whodeani, feel free to follow us on Twitter. @whodeani.