Yesterday, AdEffective Limited launched the second of its three major online advertising platforms, Yieldom.

Yieldom is a new online advertising platform for managing, monetising and reporting on parked domain names and domain portfolios. It combines detailed reporting with ‘best of breed’ monetization sources – including AdEffective’s recently launched Footar platform. The proprietary platform improves yield on traditionally low-value parked domain names and/or domain portfolios.

The highlights of the launch were as follows…

• Yieldom formally launches in the US, 2 February 2011 at DOMAINfest.
• Yieldom launching with a portfolio of 20,000 domain names, growing to 150,000 shortly after launch.
• Yieldom is launched in partnership with Park Logic and Distribute Your Articles.

The Yieldom domain solution has been developed to better monetise the approx. 80% of domains that do not generate sufficient traffic to cover their annual registration and hosting costs. Yieldom customers will enjoy an instant insight into the true value of their domains while generating significant upside through industry leading monetisation and optimisation.

“At today’s launch, the Yieldom platform has over 10,000 domain names live with another 10,000 due online in the coming days,” said Dean Jones, Managing Director of AdEffective Limited. “By the end of February, we will have 150,000 domains running on the Yieldom platform.”

Yieldom is a wholly owned technology of AdEffective Limited, a publicly listed Australian company on the Australian Securities Exchange (ASX:ABN).

The full market update can be downloaded from AdEffective's ASX website here...

http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01147896

With the 2010 calendar year now complete, I thought it appropriate to provide the market with an update on the performance of AdEffective over the past year, our tracking for our operational business and most importantly, an overview of the exciting opportunities ahead for the 2011 calendar year.

In 1999 the Company made its debut on the ASX; recently it underwent a reorganisation and relisted in late May 2010, changing its name to AdEffective in December 2010 (ASX: ABN).

In 2010 AdEffective also acquired several businesses and commenced development of three innovative new online advertising technology platforms focused on delivering increased yield. The first of these platforms – Footar, was launched in December 2010, with the second platform, Yieldom, set to be launched next week at DomainsFEST in the US.

Earlier today, AdEffective released to the Australian Securities Exchange (ASX) AdEffective's Investor Presentation including an address to shareholders from myself.

The address and attached presentation covers 3 things namely,

1) a brief overview of AdEffective and the online advertising industry in which it operates;
2) AdEffective’s products and services; and
3) what shareholders and interested parties can expect from AdEffective in the future.

The full address and investor presentation can be downloaded from the ASX website here.

http://www.asx.com.au/asx/research/companyInfo.do?by=asxCode&asxCode=abn#...

The global online advertising space is growing rapidly and AdEffective’s depth of unique technologies, platforms and management experience puts it in an excellent position to continue growing over the next 12 months.

Needless to say, now that the significant task of re-structuring and re-building the company is behind us, and now that we are well down the path of launching our 3 new online advertising platforms, I am very excited about what the future holds for the Company.